Standard Talanta Academy

About STA

At Standard Talanta Academy, we are redefining media education through a groundbreaking collaboration between Talanta Institute and Standard Media Group. Our academy is committed to empowering the next generation of media leaders and content creators with a comprehensive curriculum and hands-on learning experiences. Led by industry experts, our cutting-edge facilities provide students with the latest technology and resources to excel in the dynamic media industry. Join us on this transformative journey and unlock your full potential in media

Course Description

Explore the depths of media with Standard Talanta Academy's Certificate in Media Mastery. This intensive program delves into the core aspects of media, including news writing, reporting, filmmaking, media law, and ethics. Gain practical skills through hands-on training and real-world projects, guided by seasoned industry professionals
Whether you aspire to be a journalist, filmmaker, or media analyst, this course equips you with the knowledge and expertise to succeed in today's competitive media landscape. Join us and unlock your potential in the exciting world of media

Course Requirements

KSCE or O-Level |Copy of National ID |2 passport photos

Course Outline

TERM 1

Unit 1: Introduction to Media Industry
    Overview of Media Landscape
    Historical Evolution of Media
    Media Trends and Emerging Technologies
    Role of Media in Society
    Introduction to Standard Group Platforms
Unit 2: News Writing and Reporting
    Fundamentals of News Writing
    Reporting Techniques
    News Editing and Proofreading
Unit 3: Investigative Journalism
    Techniques of Investigative Journalism
    Research and Source Verification
    Data Journalism and Analysis
Unit 4: Legal Framework in Media
    Ethical Considerations in Media
    Case Studies and Ethical Dilemmas
    Copyright Laws and Intellectual Property
    Regulatory Bodies (KECOBO, KFC, KFCB, Media Council)
Unit 5: Communication & Public Relations
    Principles of Communication
    Public Relations Strategies
    Crisis Communication and Management
Unit 6: Media Research and Analysis
    Research Methodologies in Media
    Audience Analysis and Surveys
    Media Trends and Analysis

TERM 2

Unit 7: Film Making - TALANTA
    Fundamentals of Film Production
    Scriptwriting and Storyboarding
    Film Directing and Production
Unit 8: Camera Operations (Videography, Photography)
    Camera Handling and Techniques
    Cinematography and Photography Composition
    Lighting and Sound in Visual Media
Unit 9: Editing (Videos, Photographs)
    Video Editing Software / Tools and Techniques
    Photo Editing Tools and Skills
    Collaborative Editing Projects

TERM 3

Unit 10: Mobile/Digital Journalism
    Mobile Journalism Techniques
    Social Media Reporting
    Multimedia Storytelling
Unit 11: Advertising
    Advertising Principles and Strategies
    Creative Advertising Campaigns
    Digital Advertising Trends
Unit 12: Digital Content Production and Marketing
    Content Creation for Digital Platforms
    Social Media Marketing Strategies
    Analytics and Performance Measurement

TERM 4

Unit 13: Collaborative Content Production
    Building Industry Networks
    Collaboration in the Media Industry
    Co-Producing Content Strategies
    Collaborative Filmmaking
Unit 14: Media Management and Entrepreneurship
    Basics of Media Management
    Entrepreneurial Skills for Media Professionals
    Business Planning for Media Ventures
    Financial Management for Media Projects
Unit 15: Incubation and Project Development
    Ideation and Concept Development
    Project Planning and Management
    Pitching and Presenting Ideas
    Funding Opportunities and Grant Writing

Career Options

• News Writer
• Investigative Journalist
• Public Relations Specialist
• Media Research Analyst
• Film Director
• Camera Operator
• Video Editor
• Digital Content Producer
• Advertising Specialist
• Social Media Manager
• Media Entrepreneur